We are well-advised to have some idea of our own chronic regulatory focus when it comes to our goals and decision-making, especially as they relate to our families. So what’s this got to do with parenting? There are at least two connections that I see:ġ. (I read about this first in a business magazine, remember?) And since regulatory focus can be induced, marketing and advertising can play that card as well. “Don’t let your child lose ground this summer!” It’s a subtle difference, but one that advertisers can use very deliberately. “This product will reverse the signs of aging!” “Help your kid get a jump start on his next grade this summer,” vs. In marketing and communication, knowing what chronic regulatory focus your audience is likely to have helps you get your message across effectively: “This product will give you a healthy, youthful glow!” vs. Promotion-focused individuals may speak of their goals using language such as “I could” “I want to” “I plan to” “I hope to,” while prevention-focused individuals may use language such as “I should” “I have to” “I’m supposed to” while discussing goals. normal state or induced by a given situation. As the Higgins Lab says, “A prevention focus emphasizes safety, responsibility, and security needs.” A person’s regulatory focus can either be chronic or momentary, i.e. The Higgins lab puts it this way: “A promotion focus emphasizes hopes, accomplishments, and advancement needs.” The Prevention Focus creates more cautious behavior, motivated by preventing loss, and is guided by obligation, duty, and rules. Promotion Focus is what motivates a person to move toward an aspirational goal, working actively to achieve something that counts as an advantage. There are the people who have a Promotion Focus, and people who have a Prevention Focus. Tory Higgins at Columbia University, proposes that there are two categories of people when it comes to goals. While reading articles on business and marketing, I came across the subject of Regulatory Focus Theory. As a parent, I find that the more widely I read on subjects not related to parenting, the more I find ideas that give me a new way to think about my parenting decisions.
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